What is Jo Storie about?
Simply, it’s about design and the ability to access fashion forward, contemporary designs if you can knit. It is also about making ‘on trend’ silhouettes and contemporary shapes available to a range of different skill levels. So, it is about helping knitters of different abilities to knit designer garments and accessories. It is also about using quality yarns at a range of price points.
So, in brief it is about quality and design; design and quality! We hope you agree.